SHIN, Hyun-Sang  
Associate Professor
SHIN, Hyun-Sang 교수 사진 02-2220-2690
글로벌 실용학풍의 선두주자 - 차별화된 교육프로그램으로 미래를 설계합니다

Hyun S. Shin received B.B.A. and M.B.A. (Major: International Business and Strategy) from Seoul National University, ;

M.S. in Economics (Specialization: International Economics and Econometrics) from University of Illinois at Urbana-Champaign,

and Ph.D. in Management (Major: Marketing) from UCLA. Prior to joining Hanyang University, ;

he has taught at Long Island University (New York, USA), Korea Air Force Academy (Chung-won, South Korea), ;

and Ewha Womans University (Seoul, South Korea). His research interests include dynamic interdependence between ;

marketing and innovation, marketing ROI, new product development, marketing research, e-marketing, collective impact ;

and social entrepreneurship. His research has appeared in journals such as Management Science and Management Decision. ;

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