AHN, Hee-Kyung  
Associate Professor
AHN, Hee-Kyung 교수 사진 02-2220-2600
글로벌 실용학풍의 선두주자 - 차별화된 교육프로그램으로 미래를 설계합니다

HEE-KYUNG AHN ;_ View Curriculum Vitae

Hee-Kyung Ahn is an Assistant Professor of Marketing at Hanyang University Business School. She received her Ph.D. in ;

Marketing from Joseph L. Rotman School of Management, University of Toronto. Prior to joining academia, she worked in marketing at CJ Group, and participated in several consulting projects as a marketing consultant for various companies including Samsung ;

Electronics, Samsung Group and the Korea National Housing Corporation. ;

Her research is in the area of consumer judgment and decision making and its applications to consumer wellbeing, marketing and ;

public policy. Within this area, her interests are diverse and she has focused on the following topics: 1) embodied cognition and ;

consumer judgment and choice, 2) time perception and consumption experience, 3) the role of categorical attributes in consumer ;

choice, and 4) pro-social behavior and public policy. Her work appears in leading marketing and psychology journals, including ;

the Journal of Consumer Research, Journal of Consumer Psychology, and Psychological Science.

At Hanyang University Business School, she currently teaches courses on Marketing Management (Undergraduate/MBA level), ;

Consumer Behavior (Undergraduate/MBA level), Seminar in Consumer Behavior (MS/PHD level), and Seminar in Behavioral ;

Economics (MS/PHD level). ;


Ph.D., University of Toronto ;

M. A., Sogang University

B. A., Sogang University


•Consumer Judgment and Decision Making

•Embodied Cognition and Its Marketing Applications ;

•Aesthetic/Sensory Cues in Judgment and Choice ;

•Pro-Social Behavior and Public Policy

•Time Perception and Consumption Experience ;

•The Role of Categorical Attributes in Consumer Choice

; ;


Marketing Management, Consumer Behavior, Marketing Communication, ;

Judgment and Decision Making/Behavioral Economics


The Effect of Temperature Primes on Impulsivity

Co-Chairs: Dilip Soman and Nina Mazar ;

Committee: Scott Hawkins, Chen-Bo Zhong, and Avi Goldfarb

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